News - 13.08.2013

Herkules Private Equity Fund I sells Carpe Diem Beds of Sweden AB

(Oslo, 13 August 2013) Herkules Private Equity Fund I has sold the mattress company Carpe Diem Beds of Sweden AB to Hilding Anders International AB, a leading European provider of bedding systems. Carpe Diem Beds of Sweden AB is a subsidiary of European House of Beds AS, a Herkules Private Equity Fund I portfolio company.

Herkules has owned Carpe Diem since 2006. The company has 50 employees and is located in Lysekil, Sweden. Through Herkules’ ownership Carpe Diem has strengthened its position as a leading premium brand and built strong customer relations in the Nordic market. For 2012 net sales were SEK 134 million.

“We are pleased to have found an industrial buyer for Carpe Diem”, comments Tore Rynning-Nielsen, Senior Partner at Herkules Capital.¬†“We believe that Hilding Anders is well positioned to further develop and grow the company”.

“We have had our eyes on Carpe Diem for quite a while and are excited to be able to add one of Scandinavia’s most prestigious premium bedding brands to our portfolio”,¬†says Anders Pettersson, CEO and President of Hilding Anders.

Contact:
Tore Rynning-Nielsen, Senior Partner at Herkules Capital
Telephone: +47 22 04 80 03