News - 09.05.2011

projectiondesign® acquires US distributor

Norwegian projector manufacturer solidifies its position as preferred supplier in North America by moving closer to partners and customers.

Fredrikstad, Norway, 9 May 2011 - Norway's projectiondesign® announces that they have successfully concluded negotiations on acquiring long-standing partner and distributor projectiondesign LLC, the exclusive distributor of projectiondesign products in North America since 2004.

“North America represents the largest single market for our world-class projection and display technologies and we are consistently impressed at the scale, innovation, and dynamic ways in which they are used by our partners,” explains Executive Vice President, Åsmund O. Fodstad who was recently appointed by projectiondesign to drive its global growth. “Increasing our efforts and focus in this market will see a visible increase in presence and strengthen our ambition of being the preferred projector and services supplier. We’ve got the right mix of technologies and products designed specifically with customer requirements in mind to support this growth, and building confidence with our North American partners is key to the success of our increased efforts.”

Gary Plavin, President of projectiondesign LLC, says, “We are incredibly proud of how we have developed the projectiondesign brand over the past seven years. It’s a natural progression for us to recognize the additional strength and synergies from integrating our operations with the head office in Norway and accelerating our growth in the Americas. This will also solidify our position as the preferred specialist high-performance projector and image-processing manufacturer. We look forward to the successful fulfillment of our short and long-term visions which will bring fantastic success and added value directly to our channel partners and customer base.”

North American sales, support and service functions will continue to be located in the Teterboro, NJ, US headquarters.

“Building confidence with our North American partners is key to the success of our increased efforts. We will be more involved with market-leading innovators and will see our unique products and technologies incorporated into even more high-profile projects. Our sales model, where commitment to and relationship with channel partners is fundamental for success, drives us to accomplish this. Together with their unmatched and relentless drive for excellence, this initiative makes us proud to incorporate the hard work of projectiondesign LLC and now be in a position to provide even closer support.” concludes Fodstad.

Terje Rogne, Chairman of projectiondesign, comments on the successful partnership with projectiondesign LLC; “This is another major step in our plans towards our goal of being the preferred supplier of high performance projectors and services, and being even better integrated with the market on our way to grow an already strong company.”

Partner care, innovation, and commitment to customers will be raised to new heights when projectiondesign takes center stage at the upcoming InfoComm 2011.

About projectiondesign
projectiondesign is a Norwegian company that designs, manufactures and markets a range of high performance projectors for professional, business and consumer applications. Amongst its core markets are high resolution scientific visualization, visual training and simulation, medical imaging, broadcast and post production, public media and entertainment. Numerous industry milestones that distinguish projectiondesign’s award winning, innovative technology include the introduction of the world’s first single-chip SXGA DLP projector in 2002, the first commercially available 1080p DLP projector in 2006, the first WUXGA resolution DLP projector, and the first portable and high-resolution active 3D stereoscopic projector in 2008. In 2009, projectiondesign introduced its first 3-chip projector and debuted LED illumination. 2010 signified the company’s first image warp and blend Multiple Image Processors, as well as the world premiere of the WQXGA resolution (2,560 x 1,600) projector, and revolutionary patented Remote Light Source technology. The entire professional product range is warranted for 24/7 usage. projectiondesign is based in Fredrikstad, Norway, and has offices in Singapore, Taiwan, India, UAE, South Africa, Italy, Spain, Germany, Netherlands, and United Kingdom, as well as the United States.

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Manufacturer Enquiries
Anders Løkke
International Marketing & Communications Manager
projectiondesign AS
Telephone: +47 69 30 45 68
Mobile: +47 48 08 16 14

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Katinka Allender
PR Consultant
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